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At L’BRI PURE n’ NATURAL, our goal is to provide quality, aloe-based skin care, beauty care, and nutritional products at affordable prices, while sharing the joy of positive, healthy living. We are committed to advancing products and opportunities that develop a lifetime of self-confidence while enhancing personal appearance and self-esteem within a supportive and nurturing environment. We’re very passionate that products perform and do what they promise. Read the label first. We believe that an educated customer will purchase the best products for themselves and their family. When considering a skin care product, we want people to read the label before admiring the attractive bottle and enjoying the scent. Does the product contain water, mineral oil, artificial coloring, synthetic fragrances, and other potentially harmful ingredients? Or do the ingredients promote skin health? The first item listed on a label is the product’s primary ingredient. Many products list water as the primary ingredient. Water is okay, but aloe vera is better for your skin than water. For this reason, our customers are excited to use skin care products that list aloe vera rather than water as the primary ingredient and are intensely loyal to our brand.